IN COLLABORATION WITH REBEL MC ‘STREET TUFF’
THE CHALLENGE:
How do you convince mobile phone customers to upgrade when they could keep their phone for another year?
THE INSIGHT:
Millennials would rather spend money on ‘experiences’ over ‘things’
THE IDEA:
Get more out of getting out. The Weekender campaign which reinforces EE’s commitment to delivering leading connectivity and cutting-edge technology, ensuring consumers always get the best out of their experiences – wherever life takes them.