IN COLLABORATION WITH DJ LUCK & MC NEAT
THE CHALLENGE:
How do you convince mobile phone customers to get an iPhone 16 pro on EE?
THE INSIGHT:
When you’re on parent duty for your kids you can be wearing many different hats: taxi driver, official photographer, chaperone and more. Having a reliable connection is essential.
THE IDEA:
Parent duty, where we show how EE can help parents make it through the night with iPhone 16 and our Enhanced 5G which works in crowded spaces. Proving it's the best phone and the best network.
BEST iPHONE ON THE BEST NETWORK
DIGTAL, DISPLAY, OOH, PRESS
AGENCY: Saatchi & Saatchi
CCO PUBLICIS GROUPE UK: Ben Mooge
EXECUTIVE CREATIVE DIRECTOR: Will John
GROUP CREATIVE DIRECTOR: Chris Townsend
SENIOR COPYWRITER: Hector Dudding
SENIOR ART DIRECTOR: Oliver Quinn
AGENCY PRODUCER: Rosie Nolan
PRODUCTION COMPANY: SOMESUCH
Director: Dan Emmerson
DOP: Benoit Soler
EDIT HOUSE: MARSHEEN
Editor: Ben Crook