The Killer was started as a passion project created by myself in support of SCT and backed by VML London & Irresistible Films.
THE CHALLENGE
Get the plight of the homeless in front of a new audience, who often walk past them everyday in the street.
THE INSIGHT:
Many people view homelessness at the result of personal failings, than seeing the homeless as victims.
THE IDEA:
Raise empathy by luring films fans into watching a 360 horror, only to discover the true horror is becoming trapped by homelessness, using real homeless data to tell our story.
TURNING HOMESLESS DATA INTO A STORY:
HOMELESSNESS IS A KILLER. THE KILLER IS HOMELESSNESS.
An immersive 360 horror film that personifies homelessness into a manipulative, abusive and omnipresent serial killer.
EVERYTHING YOU EXPERIENCE IS FACED BY THE HOMELESS EVERYDAY.
The film had its two-night premiere in East London over Halloween weekend. It was also picked up by London’s first VR Haunted Cinema Pop-up and by We Are Cinema, the world’s first VR Cinema Franchise offering cinematic VR experiences across Europe. All proceeds to SCT.